DAMON ALBARN has laid into The X Factor with a rant right out of ERIC CANTONA's book of baffling quotes.
The BLUR frontman and GORILLAZ mastermind compared contestants on SIMON COWELL's reality show monster to cows being packed off to slaughter.
When asked about The X Factor, Damon said: "It's not good because, though from time to time they may stumble across a beautiful voice, they put them through a food processor and make them fast food.
"A cow is definitely a more beautiful thing before it hits the hamburger factory."
That's right up there with Manchester United legend Cantona and his classic: "When the seagulls follow the trawler, it's because they think sardines will be thrown in to the sea."
And Damon's beef with the show didn't stop there.
He continued: "I think music would be totally fine and in a healthy state if people weren't so preoccupied with celebrity.
"There is potential for insane cross-fertilisation but there's this sort of malignant tumour that keeps growing, very much based on a few TV and record executives practising this dark art of the television show."
Damon, currently on tour in the US with Gorillaz, also questioned the treatment of The X Factor hopefuls.
He said: "They do things to these kids. They play with their bodies and their faces. They just bleach and sanitise everything about them and that's a very potent aspirational aspect of our society."
Damon's dig comes after JAY KAY from JAMIROQUAI slammed The X Factor last week - just days before performing on it.
His rant, in which he branded CHERYL COLE and DANNII MINOGUE "f****** useless", went down as well as a hug ban at a DERMOT O'LEARY house party.
Both judges gave Jay the silent treatment and refused to applaud his performance - even though he did say he'd happily sleep with them.
It's unlikely Damon would ever put himself in Jay's situation. Neither Blur nor Gorillaz need the publicity that comes with appearing in front of millions of viewers on The X Factor.
Gorillaz headlined Glastonbury in the summer and the previous year Blur played two sell-out nights at Hyde Park and were top billing at Glasto themselves.
Having spent all that time on Worthy Farm, it's easy to see why Damon knows a thing or two about cows.
No wonder he's devastated when they're turned into burgers.
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